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Developing Questions for Focus Groups - Richard A. Krueger - Bog

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Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an easy-to-understand strategy for translating those themes into questions. Richard Krueger suggests ways of categorizing, phrasing and sequencing focus group questions.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780761908197
  • Indbinding:
  • Paperback
  • Sideantal:
  • 128
  • Udgivet:
  • 10. september 1997
  • Størrelse:
  • 255x179x8 mm.
  • Vægt:
  • 262 g.
  • 8-11 hverdage.
  • 15. januar 2025
Forlænget returret til d. 31. januar 2025
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Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an easy-to-understand strategy for translating those themes into questions. Richard Krueger suggests ways of categorizing, phrasing and sequencing focus group questions.

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