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Digital Disruption in Marketing and Communications - Edoardo Magnotta - Bog

- A Strategic and Organizational Approach

Bag om Digital Disruption in Marketing and Communications

Digital Disruption in Marketing and Communications sets out the evolution of marketing and communication both in strategic and organizational terms. The book provides an analysis of the main frameworks and how their operational applications support the change of business practices.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032087917
  • Indbinding:
  • Paperback
  • Sideantal:
  • 244
  • Udgivet:
  • 30. juni 2021
  • Størrelse:
  • 231x156x18 mm.
  • Vægt:
  • 376 g.
  • 8-11 hverdage.
  • 16. januar 2025
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Digital Disruption in Marketing and Communications sets out the evolution of marketing and communication both in strategic and organizational terms. The book provides an analysis of the main frameworks and how their operational applications support the change of business practices.

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