Digital Transformation and Corporate Branding

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Paperback
18. december 2024
437,95 kr.

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The book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation.

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Sprog:
Engelsk

ISBN:
9781032204871

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
308

Udgivet:
18. december 2024

Størrelse:
156x234x0 mm.

Leveringstid: Kan forudbestilles.
Udgivelsesdato: 18. december 2024

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The book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation.

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