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Doing Marketing Research - Bog

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Traditional research methods in marketing can be illuminating, but all too often fail to provide the depth of understanding that organisations need to anticipate market needs. Doing Marketing Research enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032972275
  • Indbinding:
  • Hardback
  • Sideantal:
  • 280
  • Udgivet:
  • 17. marts 2025
  • Udgave:
  • 2
  • Størrelse:
  • 174x246x0 mm.
  • Kan forudbestilles.
  • 17. marts 2025

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Doing Marketing Research

Traditional research methods in marketing can be illuminating, but all too often fail to provide the depth of understanding that organisations need to anticipate market needs. Doing Marketing Research enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions.

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