Dollars and Sense - Dan Ariely - Bog

Why Is Paying For Things Painful?Why Are We Comfortable Overpaying For Something In The Present Just Because We've Overpaid For It In The Past?Why Is It Easy To Pay $4 For A Soda On Vacation, When We Wouldn't Spend More Than $1 On That Same Soda At Our Local Grocery Store?We think of money as numbers, values, and amounts, but when it comes down to it, when we actually use our money, we engage our hearts more than our heads. Emotions play a powerful role in shaping our financial behavior, often making us our own worst enemies as we try to save, assess value, and spend responsibly. In Dollars and Sense, bestselling author and behavioral economist Dan Ariely teams up with financial comedian and writer Jeff Kreisler to challenge many of our most basic assumptions about the precarious relationship between our brains and our money.Exploring a wide range of everyday topics, Ariely and Kreisler demonstrate how our misplaced confidence in our spending habits frequently leads us astray, costing us more than we realize. They reveal the emotional forces working against us and how we can counteract them. Mixing case studies and anecdotes with concrete advice and lessons, Ariely and Kreisler cut through the unconscious fears and desires driving our worst financial instincts and teach us how to improve our money habits.