Name: Driving Consumer Engagement in Social Media
Price: 1775.95 DKK
Availability: InStock
Author: Anna (University of Warsaw Bianchi
ISBN: 9780367613105

Driving Consumer Engagement in Social Media af Anna (University of Warsaw Bianchi

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Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and¿provides principles of effective marketing communications in social media for different brand types and in different geographic markets.

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Sprog:
Engelsk

ISBN:
9780367613105

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
182

Udgivet:
11. december 2020

Størrelse:
241x160x19 mm.

Vægt:
444 g.

Leveringstid: 2-3 uger.
Forventet levering: 2. december 2024

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Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and¿provides principles of effective marketing communications in social media for different brand types and in different geographic markets.

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