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Entrepreneurial Management in Small Firms - Ian Chaston - Bog

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Written by a leading light on the topic, this text examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and launch these into the market.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781848600256
  • Indbinding:
  • Paperback
  • Sideantal:
  • 272
  • Udgivet:
  • 3. november 2009
  • Størrelse:
  • 170x242x16 mm.
  • Vægt:
  • 468 g.
  • 2-3 uger.
  • 13. december 2024

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Written by a leading light on the topic, this text examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and launch these into the market.

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