Essentials of Entrepreneurship and Small Business Management - Norman M. Scarborough - Bog

For courses in entrepreneurship. The foundation to building a successful business Taking a practical, hands-on approach to entrepreneurship, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a business. Now in its 9th Edition, the text equips students with the tools and critical-thinking skills they need for business success. It dissects case studies, examines successes and failures in the context of the market, and observes the tactics used by today's most successful small business ventures. With this, students develop the skills that will give them a unique advantage in a hotly competitive environment. Hallmark features of this title Practical tactics for budding entrepreneurs Create a business plan. The text shows students how to write a plan that will not only help them build a successful business, but also convince potential lenders and investors to put up financing for it. Beyond the Classroom questions engage students and help them develop their analytical and critical-thinking skills. New and updated features of this title Concepts drawn from real business UPDATED: Real-world examples show students how entrepreneurs are putting the text's material into action, and help learners understand key concepts in the course. NEW: 10 Cases, covering several topics about small companies, challenge students to think critically about concepts covered in the text. REVISED: The latest entrepreneurial data. Every chapter in this text reflects the most recent statistics, studies, surveys and research about entrepreneurship and small business management. Practical tactics for budding entrepreneurs UPDATED: Hands onGǪHow To? features give students a foundation for entrepreneurial concepts, selecting a concept from each chapter and explaining how to put it into practice. UPDATED: You Be The Consultant boxes detail a decision that an entrepreneur faces, asking students to play the role of consultant and advise the entrepreneur on the best course of action. Questions focus students' attention on key issues and help them hone their analytical and critical-thinking skills.