Name: Essentials of Global Marketing
Price: 836.95 DKK
Availability: InStock
Author: Svend Hollensen
ISBN: 9780273756545

Essentials of Global Marketing af Svend Hollensen

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Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

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Sprog:
Engelsk

ISBN:
9780273756545

Forlag:
Pearson Education Limited

Indbinding:
Paperback

Sideantal:
560

Udgivet:
19. juli 2012

Udgave:
2

Størrelse:
193x262x19 mm.

Vægt:
1026 g.

Leveringstid: 4-7 hverdage.
Forventet levering: 30. november 2024

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Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

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