Vi bøger
Trustpilot
Levering: 1 - 2 hverdage
Hjælp
Login
  1. Forside
  2. Bøger
  3. Business og læring
  4. Marketing
  5. Ethics, Social Responsibility and Sustainability in Marketing

Ethics, Social Responsibility and Sustainability in Marketing - Bog

indgår i Accounting, Finance, Sustainability, Governance & Fraud: Theory and Application serien

Ethics, Social Responsibility and Sustainability in Marketing
Bag om Ethics, Social Responsibility and Sustainability in Marketing

This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9789811379260
  • Indbinding:
  • Paperback
  • Sideantal:
  • 279
  • Udgivet:
  • 14. August 2020
  • Udgave:
  • 12019
  • Størrelse:
  • 155x235x0 mm.
  • Vægt:
  • 474 g.
  • 2-3 uger.
  • 5. Juni 2024
På lager

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Ethics, Social Responsibility and Sustainability in Marketing

This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy.

Brugerbedømmelser af Ethics, Social Responsibility and Sustainability in Marketing



Andre købte også..
Find lignende bøger
Bogen Ethics, Social Responsibility and Sustainability in Marketing findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.