Experience Logic as a New Perspective for Marketing Management

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This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value.

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Sprog:
Engelsk

ISBN:
9783319775494

Forlag:
Springer International Publishing AG

Indbinding:
Hardback

Sideantal:
220

Udgivet:
26. april 2018

Udgave:
12018

Vægt:
512 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 5. december 2024

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This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value.

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