Facebook & Societal Marketing. A Strategic Assessment of Social Media Influence on Eco-Friendly Products Promotion - G V Chandra Mouli - Bog

Project Report from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, , course: PG, language: English, abstract: Marketing panorama is predominantly changing due to shifts in consumer conveniences and preferences. Globalization effects can be clearly seen on the marketing of goods and services. In the recent times, the use of social media for promoting products has been considered as an unavoidable incidence. Moreover all the companies are exhibiting their concern towards communal welfare and performing with respect to producing eco-friendly products. Facebook is one of the most powerful social media applications which deliberately assists in products promotion. This paper discusses several issues involved in the use of social media for promoting eco-friendly products and examines typical digital marketing consequences on consumer buying dynamics.