Name: Focus Group Practice
Price: 1796.95 DKK
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Author: Claudia Puchta
ISBN: 9780761966906

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Focus Group Practice provides a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation.

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Sprog:
Engelsk

ISBN:
9780761966906

Forlag:
SAGE Publications Inc

Indbinding:
Hardback

Sideantal:
184

Udgivet:
15. januar 2004

Størrelse:
170x242x13 mm.

Vægt:
450 g.

Leveringstid: Ukendt - mangler pt..

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Focus Group Practice provides a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation.

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