Name: Focus Group Practice
Price: 657.95 DKK
Availability: InStock
Author: Claudia Puchta
ISBN: 9780761966913

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Focus Group Practice provides a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation.

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Sprog:
Engelsk

ISBN:
9780761966913

Forlag:
SAGE Publications Inc

Indbinding:
Paperback

Sideantal:
184

Udgivet:
15. januar 2004

Størrelse:
171x243x11 mm.

Vægt:
332 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 10. december 2024

Forlænget returret til d. 31. januar 2025

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Focus Group Practice provides a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation.

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