Bøger udgivet af Goodfellow Publishers Limited

Targeted at second year undergraduate students through to master's level post-graduate, 'Marketing Tourism, Events and Food 2nd edition' takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions.

Billions of dollars are lost from marketing plans that fail to get implemented properly. This book draws upon fresh research, new technology and decades of experience to help marketers improve their chances of success. it proposes a practical marketing navigation system to help businesses ensure their plan identifies risks and delivers targets.

An international range of outstanding new cases focused on sustainable tourism management and development, including award winners and finalists from the WTTC Tourism for Tourism Awards they are written by local scholars who are experts in sustainable tourism.

Demonstrates how to actively persuade guests to participate in achieving sustainable hospitality and introduces a five-step methodology on how to directly and effectively involve them in saving energy and water, reducing food waste and cutting carbon.

The first text to address tourist movement in from a methodological angle in the post-digital era. It assesses how movement and migration has been recorded in the past, how it may be recorded and assessed now and the possibilities for exploring movement in the future.

Hotel keeping is an arduous profession. It needs technical, managerial, marketing and economic expertise; what's more, it demands total commitment. This book provides the complete purchasing toolkit. It removes all the complications and mystique and guides readers around the pitfalls of ownership, saving much heartache and expense.

A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It gives a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector.

A complete guide to using key managerial accounting techniques for planning, controlling and improving profitability at the business property level - the "cutting-edge" of routine decision making. Extended edition now includes a major new section Step-by-Step: Quantitative analysis of cost functions in hotels & restaurants.

Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations.

An international range of outstanding new cases focused on sustainable tourism management and development, including award winners and finalists from the WTTC Tourism for Tourism Awards they are written by local scholars who are experts in sustainable tourism.

A powerful and unique case-study focused, theoretically rigorous and pan-European approach of our most ubiquitous cultural phenomena - festivals. Edited by a hugely expert and experienced team of editors and authors drawn from across Europe and is based on the groundbreaking work of the European Festival Research Project (EFRP).

An environmental business book written by a business school professor for business school students.

It provides a discussion of quantitative, qualitative and mixed methods approaches, looking at key differences and similarities. A must-have text for all students on how best to conduct research, compile your findings and to present them in the resulting dissertation.

The Economic Ascent of the Hotel Business is about the hotel business and the economic contexts in which it has evolved. Now in its second edition, it is fully updated and includes a new chapter which examines the options for the world economies, their implications for the hotel business and their impact on hotel chains in the decade to 2020.

A holistic view of the factors affecting sustainability, public health, poverty, security and production within the food supply chain. With contributions from international experts in the field, it takes particular emphasis on growing populations and the deployment of agricultural land for uses other than food production.

A clear and insightful introduction to the world of business enterprise and the inner workings of the firm. It explores the role of entrepreneurs, consumers and businesses to understand how their roles affect the production and allocation of good and services.

This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context.

Explores the use of technology to improve results on all kinds of events from initial planning stages right through to post event debriefing. This book provides all the solutions and tips on how to maximize the participation of your audience, cut costs and have better revenues from your events.

Foodies and Food Tourism supplies comprehensive new evidence and theory based overview of the phenomenon of food tourism and how it is being, or should be developed and marketed and understood.

Golf continues to represent the largest sports-related travel market valued at GBP30 billion with over 50 million golf tourists travelling the world to play on some of the estimated 40,000 courses. Golf Tourism is the leading text for both students and practitioners and the completely updated and revised new edition discusses the latest issues

This updated and revised edition offers a comprehensive overview of key research methods and the main choices available when undertaking research in business and management. New to this edition is a comprehensive, practical guide on how to write your dissertation - invaluable to all.

A clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their destination. Accessible, global and informative, this is essential reading for all future business event and conference managers, destination managers as well clients and meeting planners.

An up-to-date and relevant reference guide to accounting for decision making in the hospitality, tourism and leisure industries. Its' user-friendly and easy to follow style is based on the author's extensive first-hand experience of working with and delivering training and professional development in the sector.

An essential resource for any student undertaking a business/management degree. An engaging and accessible text structured around the learning journey from understanding basic concepts, such as algebra, through to applying more advanced techniques including differentiation and optimisation.

Event Impact Assessment is the first text to develop professionalism for IA and evaluation in these applied management fields. It positions impact assessment within sustainability and responsibility paradigms and recommend goals, methods and measures for planning, evaluation and impact assessment pertaining to events and tourism.

This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture.

Presents a system for crowd management which integrates security with the other concerns for the health and safety for crowds, looking at the theories and practices of the management processes, plans, monitoring and evaluation of crowds. Structured into four sections written by experts with global experience in their field of excellence.

Focuses on stakeholder theory applied to event management and goes beyond traditional approaches by treating event management as an applied field. It looks at issues such as stakeholder relationships and the management functions of planning, organizing, staffing, directing and controlling in the events sector.

A contemporary overview of festival activity based on over 30 international case studies. It demonstrates how the nature of festivals crosses borders, how they are a recognisable and growing part of societal and cultural delivery around the globe and that their impacts, economic, social and cultural are a major driver in their development.

Now in its second edition, Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism, considering issues such as the changing world order, destination marketing, tourism ethics, pro-poor tourism and implications for the patterns and flow of tourism in the future.