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Bag om Gamification and Consumer Engagement

In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies.

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Sprog:
Engelsk

ISBN:
9783030542078

Forlag:
Springer Nature Switzerland AG

Indbinding:
Paperback

Sideantal:
216

Udgivet:
13. november 2021

Udgave:
12021

Størrelse:
155x235x0 mm.

Vægt:
349 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 20. november 2024

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In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies.

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