Name: Global Brand Management
Price: 1585.95 DKK
Availability: InStock
Author: Laurence Minsky
ISBN: 9781789660401

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Hone your understanding of international brand management with this textbook, showcasing why it's critical for all brands to develop elasticity and adapt to different territories, audiences and contexts.

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Sprog:
Engelsk

ISBN:
9781789660401

Forlag:
Kogan Page Ltd

Indbinding:
Hardback

Sideantal:
328

Udgivet:
3. november 2019

Størrelse:
178x250x33 mm.

Vægt:
706 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 9. december 2024

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1.535,95 kr.

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Hone your understanding of international brand management with this textbook, showcasing why it's critical for all brands to develop elasticity and adapt to different territories, audiences and contexts.

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