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Globalization, Culture, and Branding - C. Torelli - Bog

- How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization

af C. Torelli
Globalization, Culture, and Branding af C. Torelli
Bag om Globalization, Culture, and Branding

Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349462186
  • Indbinding:
  • Paperback
  • Sideantal:
  • 181
  • Udgivet:
  • 18. December 2015
  • Udgave:
  • 12013
  • Størrelse:
  • 140x216x11 mm.
  • Vægt:
  • 2534 g.
  • 8-11 hverdage.
  • 17. Oktober 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Globalization, Culture, and Branding

Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.

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