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1.895,95 kr.

Bag om Green Marketing in Emerging Markets

Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book.

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Sprog:
Engelsk

ISBN:
9783030740641

Forlag:
Springer Nature Switzerland AG

Indbinding:
Hardback

Sideantal:
290

Udgivet:
18. august 2021

Udgave:
12021

Størrelse:
148x210x0 mm.

Vægt:
534 g.

Leveringstid: 2-3 uger.
Forventet levering: 20. november 2024

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Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book.

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