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Handbook of Marketing Decision Models - Bog

Bag om Handbook of Marketing Decision Models

In addition, it contains chapters on recent methodological developments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783319569390
  • Indbinding:
  • Hardback
  • Sideantal:
  • 598
  • Udgivet:
  • 22. juli 2017
  • Udgave:
  • 22017
  • Størrelse:
  • 162x240x40 mm.
  • Vægt:
  • 1024 g.
  • 8-11 hverdage.
  • 10. december 2024

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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In addition, it contains chapters on recent methodological developments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement.

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