Name: Harry Potter
Price: 562.95 DKK
Availability: InStock
Author: S. Gunelius
ISBN: 9780230203235

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The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.

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Sprog:
Engelsk

ISBN:
9780230203235

Forlag:
Palgrave MacMillan

Indbinding:
Hardback

Sideantal:
194

Udgivet:
3. Juni 2008

Størrelse:
240x160x17 mm.

Vægt:
480 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 16. Oktober 2024

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The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.

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