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Harry Potter - S. Gunelius - Bog

- The Story of a Global Business Phenomenon

Bag om Harry Potter

The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349301089
  • Indbinding:
  • Paperback
  • Sideantal:
  • 194
  • Udgivet:
  • 3. juni 2008
  • Udgave:
  • 12008
  • Størrelse:
  • 154x247x18 mm.
  • Vægt:
  • 346 g.
  • 8-11 hverdage.
  • 18. december 2024
På lager
Forlænget returret til d. 31. januar 2025

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Harry Potter

The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.

Brugerbedømmelser af Harry Potter



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