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Hiding Politics in Plain Sight - Patricia (Associate Professor Strach - Bog

- Cause Marketing, Corporate Influence, and Breast Cancer Policymaking

Bag om Hiding Politics in Plain Sight

Hiding Politics in Plain Sight examines the costs of market mechanisms, especially cause marketing as a strategy for change. Industry and corporate-connected individuals use market mechanisms to brand issues like breast cancer widely, shaping public understanding. But framed as consensus-based social issues rather than contentious political issues, they essentially hide politics in plain sight.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780190606848
  • Indbinding:
  • Hardback
  • Sideantal:
  • 256
  • Udgivet:
  • 6. oktober 2016
  • Størrelse:
  • 239x157x18 mm.
  • Vægt:
  • 499 g.
  • 2-4 uger.
  • 18. december 2024
På lager

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Hiding Politics in Plain Sight

Hiding Politics in Plain Sight examines the costs of market mechanisms, especially cause marketing as a strategy for change. Industry and corporate-connected individuals use market mechanisms to brand issues like breast cancer widely, shaping public understanding. But framed as consensus-based social issues rather than contentious political issues, they essentially hide politics in plain sight.

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