Name: How to Brand Nations, Cities and Destinations
Price: 822.95 DKK
Availability: InStock
Author: T. Moilanen
ISBN: 9780230220928

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Hardback
8-11 hverdage
822,95 kr.

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Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

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Sprog:
Engelsk

ISBN:
9780230220928

Forlag:
Palgrave MacMillan

Indbinding:
Hardback

Sideantal:
202

Udgivet:
15. december 2008

Størrelse:
239x163x18 mm.

Vægt:
492 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 13. december 2024

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Forlænget returret til d. 31. januar 2025

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Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

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