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How to Measure and Manage Your Corporate Reputation - Terry Hannington - Bog

af Terry Hannington
How to Measure and Manage Your Corporate Reputation af Terry Hannington
Bag om How to Measure and Manage Your Corporate Reputation

The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, all victims of their 'infectious history'. Terry Hannington provides a blueprint for effectively me

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032837628
  • Indbinding:
  • Paperback
  • Sideantal:
  • 104
  • Udgivet:
  • 24. juni 2024
  • Størrelse:
  • 174x246x0 mm.
  • Vægt:
  • 200 g.
  • 2-4 uger.
  • 28. december 2024
På lager
Forlænget returret til d. 31. januar 2025

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Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af How to Measure and Manage Your Corporate Reputation

The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, all victims of their 'infectious history'. Terry Hannington provides a blueprint for effectively me

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