If You Could Write a Book in a Week, Would You Do It? - Nathan Segal - Bog

The number one way to become seen as an authority is your business is to write a book. Having a book gives you instant credibility and makes it easier to get new clients, obtain public speaking engagements, and do workshops. Many authors think they need to have bestseller status to be considered an expert, but that's not true. What you need is a book to give away or sell to your target market. You want to stand out in the eyes of your target market; this is where you will gain the most credibility AND sales. Writing a book allows you to prove your expertise and to answer all objections of your target audience. It's crucial to provide testimonials and, in the end, have a strong call to action. This will motivate people to get in touch with you.