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Impact of e-Commerce on Consumers and Small Firms - Salvatore Zappala - Bog

Bag om Impact of e-Commerce on Consumers and Small Firms

This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780815389637
  • Indbinding:
  • Hardback
  • Sideantal:
  • 280
  • Udgivet:
  • 29. November 2017
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 453 g.
  • 2-4 uger.
  • 15. Oktober 2024
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This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet.

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