Name: Ingredient Branding
Price: 651.95 DKK
Availability: InStock
Author: Philip Kotler
ISBN: 9783642438189

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An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing.

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Sprog:
Engelsk

ISBN:
9783642438189

Forlag:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Indbinding:
Paperback

Sideantal:
393

Udgivet:
29. november 2014

Udgave:
2010

Størrelse:
475x186x25 mm.

Vægt:
634 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 15. november 2024

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An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing.

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