Name: Interfaith Marketing
Price: 1476.95 DKK
Availability: InStock
Author: Frank G. Cabano
ISBN: 9781032827476

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1.476,95 kr.

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The book gives an overview of the current state of knowledge of comparative religious research, how religious affiliations affect consumer behaviour, and its significance for companies that operate across borders. This volume will be of interest to scholars of international marketing and business, consumer behaviour, and religious studies.

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Sprog:
Engelsk

ISBN:
9781032827476

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
330

Udgivet:
20. november 2024

Størrelse:
156x234x0 mm.

Vægt:
807 g.

Leveringstid: 2-4 uger.
Forventet levering: 24. december 2024

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Forlænget returret til d. 31. januar 2025

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The book gives an overview of the current state of knowledge of comparative religious research, how religious affiliations affect consumer behaviour, and its significance for companies that operate across borders. This volume will be of interest to scholars of international marketing and business, consumer behaviour, and religious studies.

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