Name: Internal Marketing
Price: 665.95 DKK
Availability: InStock
Author: Pervaiz K. Ahmed
ISBN: 9780750648387

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Defining what internal marketing is and how it can work, this title demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management. It highlights the techniques managers need to understand to use IM effectively within their organizations.

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Sprog:
Engelsk

ISBN:
9780750648387

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
320

Udgivet:
14. marts 2002

Størrelse:
158x234x18 mm.

Vægt:
466 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 10. december 2024

Forlænget returret til d. 31. januar 2025

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Defining what internal marketing is and how it can work, this title demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management. It highlights the techniques managers need to understand to use IM effectively within their organizations.

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