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International Communications Strategy - Silvia Cambie - Bog

- Developments in Cross-Cultural Communications, PR and Social Media

Bag om International Communications Strategy

Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools. This title talks about the cross-cultural challenges facing PR practitioners.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780749453299
  • Indbinding:
  • Hardback
  • Sideantal:
  • 240
  • Udgivet:
  • 3. juli 2009
  • Størrelse:
  • 165x237x23 mm.
  • Vægt:
  • 510 g.
  • 8-11 hverdage.
  • 9. december 2024

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af International Communications Strategy

Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools. This title talks about the cross-cultural challenges facing PR practitioners.

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