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International Marketing and Purchasing - Bog

- From Marketing-mix to Relationships and Networks

indgår i Advances in International Marketing serien

International Marketing and Purchasing
Bag om International Marketing and Purchasing

Presents a collection of papers which are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This book presents an overview of marketing as a discipline and provides writing on the developments. It is used as supplementary text in courses as Business-to-Business Marketing.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780762303182
  • Indbinding:
  • Hardback
  • Sideantal:
  • 356
  • Udgivet:
  • 21. Januar 2000
  • Størrelse:
  • 156x234x20 mm.
  • Vægt:
  • 675 g.
  • 2-4 uger.
  • 28. Maj 2024

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af International Marketing and Purchasing

Presents a collection of papers which are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This book presents an overview of marketing as a discipline and provides writing on the developments. It is used as supplementary text in courses as Business-to-Business Marketing.

Brugerbedømmelser af International Marketing and Purchasing



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