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International Retailing Plans and Strategies in Asia - Erdener Kaynak - Bog

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Examines the strategies of Western retailers entering into Asian markets, and provides specific case examples showing why some companies have failed in Asia - as well as factors that helped others succeed. This book is designed for international marketing students, retail researchers, business managers, and policymakers.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780789028891
  • Indbinding:
  • Paperback
  • Sideantal:
  • 216
  • Udgivet:
  • 28. Juni 2005
  • Størrelse:
  • 152x229x0 mm.
  • Vægt:
  • 400 g.
  • 2-4 uger.
  • 9. Juli 2024
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Herefter fra 79 kr./md. Ingen binding.

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Examines the strategies of Western retailers entering into Asian markets, and provides specific case examples showing why some companies have failed in Asia - as well as factors that helped others succeed. This book is designed for international marketing students, retail researchers, business managers, and policymakers.

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