Name: Internet Marketing and Big Data Exploitation
Price: 1307.95 DKK
Availability: InStock
Author: I. Chaston
ISBN: 9781349504145

Internet Marketing and Big Data Exploitation af I. Chaston

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Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

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Sprog:
Engelsk

ISBN:
9781349504145

Forlag:
Palgrave MacMillan

Indbinding:
Paperback

Sideantal:
287

Udgivet:
1. januar 2015

Udgave:
12015

Størrelse:
140x216x16 mm.

Vægt:
3794 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 13. december 2024

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Forlænget returret til d. 31. januar 2025

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Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

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