Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

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This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

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Sprog:
Engelsk

ISBN:
9783319373621

Forlag:
Springer International Publishing AG

Indbinding:
Paperback

Sideantal:
922

Udgivet:
23. August 2016

Udgave:
12016

Størrelse:
210x279x0 mm.

Leveringstid: 2-3 uger.
Forventet levering: 8. Oktober 2024

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This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

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