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Luxury and Fashion Marketing - Satyendra Singh - Bog

- The Global Perspective

af Satyendra Singh

indgår i Routledge Studies in Marketing serien

Luxury and Fashion Marketing af Satyendra Singh
Bag om Luxury and Fashion Marketing

The demand for luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet incorporates the regional subtle nuances into luxury and fashion marketing. This book examines the elements of luxury marketing that contribute to a superior luxury brand performance.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138576438
  • Indbinding:
  • Hardback
  • Sideantal:
  • 144
  • Udgivet:
  • 7. december 2020
  • Størrelse:
  • 236x156x17 mm.
  • Vægt:
  • 366 g.
  • 2-3 uger.
  • 23. januar 2025
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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The demand for luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet incorporates the regional subtle nuances into luxury and fashion marketing. This book examines the elements of luxury marketing that contribute to a superior luxury brand performance.

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