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Luxury and Fashion Marketing - Satyendra Singh - Bog

af Satyendra Singh

indgår i Routledge Studies in Marketing serien

Luxury and Fashion Marketing af Satyendra Singh
Bag om Luxury and Fashion Marketing

The demand for luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet incorporates the regional subtle nuances into luxury and fashion marketing. This book examines the elements of luxury marketing that contribute to a superior luxury brand performance.

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  • Sprog:
  • Ukendt
  • ISBN:
  • 9780367650834
  • Indbinding:
  • Paperback
  • Sideantal:
  • 144
  • Udgivet:
  • 1. August 2022
  • Størrelse:
  • 228x15x152 mm.
  • Vægt:
  • 240 g.
  • 2-3 uger.
  • 16. Oktober 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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The demand for luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet incorporates the regional subtle nuances into luxury and fashion marketing. This book examines the elements of luxury marketing that contribute to a superior luxury brand performance.

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