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M-Powering Marketing in a Mobile World - Ruby Roy Dholakia - Bog

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Describes the changes taking place in shopping behaviours and marketing tools, and integrates them into easy to understand theoretical frameworks that can be used by marketers to augment and leverage their marketing functions and resources

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781631570032
  • Indbinding:
  • Paperback
  • Sideantal:
  • 146
  • Udgivet:
  • 21. November 2017
  • 2-3 uger.
  • 9. Oktober 2024

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af M-Powering Marketing in a Mobile World

Describes the changes taking place in shopping behaviours and marketing tools, and integrates them into easy to understand theoretical frameworks that can be used by marketers to augment and leverage their marketing functions and resources

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