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Market Entry in China - Bog

- Case Studies on Strategy, Marketing, and Branding

Bag om Market Entry in China

This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783319804996
  • Indbinding:
  • Paperback
  • Sideantal:
  • 231
  • Udgivet:
  • 20. juni 2018
  • Udgave:
  • 12016
  • Størrelse:
  • 155x235x0 mm.
  • Vægt:
  • 3693 g.
  • 8-11 hverdage.
  • 9. december 2024

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Market Entry in China

This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.

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