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Marketing and Mobile Financial Services - Bog

- A Global Perspective on Digital Banking Consumer Behaviour

indgår i Routledge Studies in Marketing serien

Marketing and Mobile Financial Services
Bag om Marketing and Mobile Financial Services

This book discusses the evolution, growth and future of mobile financial services (MFS) as well as identifying the frameworks, stakeholders, and technologies used in financial information systems in general and MFS in particular.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780815386940
  • Indbinding:
  • Hardback
  • Sideantal:
  • 296
  • Udgivet:
  • 15. Januar 2019
  • Størrelse:
  • 241x162x26 mm.
  • Vægt:
  • 620 g.
  • 8-11 hverdage.
  • 12. Oktober 2024

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Marketing and Mobile Financial Services

This book discusses the evolution, growth and future of mobile financial services (MFS) as well as identifying the frameworks, stakeholders, and technologies used in financial information systems in general and MFS in particular.

Brugerbedømmelser af Marketing and Mobile Financial Services



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