Udvidet returret til d. 31. januar 2024

Marketing and Smart Technologies - José Luís Reis - Bog

Bag om Marketing and Smart Technologies

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2¿4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9789811692703
  • Indbinding:
  • Paperback
  • Sideantal:
  • 756
  • Udgivet:
  • 31. marts 2023
  • Udgave:
  • 23001
  • Størrelse:
  • 155x38x235 mm.
  • Vægt:
  • 1262 g.
  • Ukendt - mangler pt..

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Marketing and Smart Technologies

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2¿4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

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