Udvidet returret til d. 31. januar 2025

Marketing Communications - John R (University of Wollongong Rossiter - Bog

- Objectives, Strategy, Tactics

Bag om Marketing Communications

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781526438652
  • Indbinding:
  • Paperback
  • Sideantal:
  • 584
  • Udgivet:
  • 4. september 2018
  • Størrelse:
  • 185x240x31 mm.
  • Vægt:
  • 1138 g.
  • 8-11 hverdage.
  • 13. december 2024
På lager
Forlænget returret til d. 31. januar 2025

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  • BLACK WEEK

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Beskrivelse af Marketing Communications

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

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