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Marketing for Cultural Organizations - Bonita M. (Lycoming College Kolb - Bog

- New Strategies for Attracting Audiences - third edition

af Bonita M. (Lycoming College Kolb
Marketing for Cultural Organizations af Bonita M. (Lycoming College Kolb
Bag om Marketing for Cultural Organizations

Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415626958
  • Indbinding:
  • Hardback
  • Sideantal:
  • 200
  • Udgivet:
  • 25. Juni 2013
  • Størrelse:
  • 152x229x18 mm.
  • Vægt:
  • 530 g.
  • 8-11 hverdage.
  • 3. Oktober 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer.

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