Name: Marketing in Developing Countries
Price: 1528.95 DKK
Availability: InStock
Author: Emmanuel C. Alozie
ISBN: 9780789001412

Marketing in Developing Countries af Emmanuel C. Alozie

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1.528,95 kr.

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Exploring the dominant cultural values and symbols conveyed in Nigerian mass media advertising, and the impact of this advertising on the socioeconomic development of Nigeria and Sub-Saharan Africa, this volume examines the many facets of the African marketplace.

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Sprog:
Engelsk

ISBN:
9780789001412

Forlag:
Taylor & Francis Inc

Indbinding:
Hardback

Sideantal:
144

Udgivet:
6. April 2009

Størrelse:
152x229x13 mm.

Vægt:
317 g.

Leveringstid: 2-4 uger.
Forventet levering: 25. Oktober 2024

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Exploring the dominant cultural values and symbols conveyed in Nigerian mass media advertising, and the impact of this advertising on the socioeconomic development of Nigeria and Sub-Saharan Africa, this volume examines the many facets of the African marketplace.

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