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Marketing in Transition: Scarcity, Globalism, & Sustainability - Bog

- Proceedings of the 2009 World Marketing Congress

indgår i Developments in Marketing Science: Proceedings of the Academy of Marketing Science serien

Marketing in Transition: Scarcity, Globalism, & Sustainability
Bag om Marketing in Transition: Scarcity, Globalism, & Sustainability

This volume resents papers on various topics including marketing management, marketing strategy and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783319369563
  • Indbinding:
  • Paperback
  • Sideantal:
  • 470
  • Udgivet:
  • 15. Oktober 2016
  • Udgave:
  • 12015
  • Størrelse:
  • 279x210x26 mm.
  • 8-11 hverdage.
  • 3. Oktober 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Marketing in Transition: Scarcity, Globalism, & Sustainability

This volume resents papers on various topics including marketing management, marketing strategy and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice.

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