Name: Marketing Luxury Goods Online
Price: 1012.95 DKK
Availability: InStock
Author: Philipp Nikolaus Kluge
ISBN: 9783631678657

Marketing Luxury Goods Online af Philipp Nikolaus Kluge

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The objectives of this book are threefold: First, conceptually examining the specific marketing-mix for luxury goods. Second, applying this marketing-mix to the online world. Third, empirically testing the effects of the online accessibility of luxury goods on consumer perceptions of scarcity and desirability.

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Sprog:
Engelsk

ISBN:
9783631678657

Forlag:
Peter Lang AG

Indbinding:
Hardback

Sideantal:
267

Udgivet:
9. august 2016

Udgave:

Størrelse:
215x155x23 mm.

Vægt:
484 g.

Leveringstid: 2-3 uger.
Forventet levering: 2. december 2024

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The objectives of this book are threefold: First, conceptually examining the specific marketing-mix for luxury goods. Second, applying this marketing-mix to the online world. Third, empirically testing the effects of the online accessibility of luxury goods on consumer perceptions of scarcity and desirability.

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