Name: Marketing Management and Communications in the Public Sector
Price: 609.95 DKK
Availability: InStock
Author: Martial (University of Lausanne Pasquier
ISBN: 9781138655805

Marketing Management and Communications in the Public Sector af Martial (University of Lausanne Pasquier

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This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major concepts in public sector marketing and communications, and extends its coverage to topics such as social marketing institutional communication and international perspectives.

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Sprog:
Engelsk

ISBN:
9781138655805

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
264

Udgivet:
21. august 2017

Udgave:
2

Størrelse:
235x158x16 mm.

Vægt:
440 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 28. november 2024

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This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major concepts in public sector marketing and communications, and extends its coverage to topics such as social marketing institutional communication and international perspectives.

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