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Marketing Management, Global Edition - Philip Kotler - Bog

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Introduce your students to the principle aspects of Marketing Management with this market-leading text.Marketing Management, 16th edition is the ideal support as you introduce your students to the latest practices in the field.Its reader-friendly content and range of examples will arm your students with the tools necessary to think like a marketer.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781292404813
  • Indbinding:
  • Paperback
  • Sideantal:
  • 608
  • Udgivet:
  • 24. November 2021
  • Udgave:
  • 16
  • Størrelse:
  • 275x216x32 mm.
  • Vægt:
  • 1192 g.
  • 4-8 hverdage.
  • 18. Maj 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Marketing Management, Global Edition

Introduce your students to the principle aspects of Marketing Management with this market-leading text.Marketing Management, 16th edition is the ideal support as you introduce your students to the latest practices in the field.Its reader-friendly content and range of examples will arm your students with the tools necessary to think like a marketer.

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