Name: Marketing Management in Africa
Price: 1691.95 DKK
Availability: InStock
Author: George Tesar
ISBN: 9781138714380

Marketing Management in Africa af George Tesar

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This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The conceptual model is divided into four logical parts with cases and examples to facilitate practical application.

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Sprog:
Engelsk

ISBN:
9781138714380

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
344

Udgivet:
20. april 2018

Størrelse:
159x238x27 mm.

Vægt:
642 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 10. december 2024

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This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The conceptual model is divided into four logical parts with cases and examples to facilitate practical application.

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