Name: Marketing Management in Africa
Price: 717.95 DKK
Availability: InStock
Author: George Tesar
ISBN: 9781138714397

Marketing Management in Africa af George Tesar

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This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The conceptual model is divided into four logical parts with cases and examples to facilitate practical application.

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Sprog:
Engelsk

ISBN:
9781138714397

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
344

Udgivet:
20. april 2018

Størrelse:
229x152x19 mm.

Vægt:
532 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 13. december 2024

Forlænget returret til d. 31. januar 2025

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This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The conceptual model is divided into four logical parts with cases and examples to facilitate practical application.

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